Nicole has spent 15 years working in B2B public relations and marketing communications, including media relations, crisis communications, social media advisory, analyst relations and content creation. For more than five years, she has been a leader at Akrete, where she oversees PR strategy, media relations and content creation for organizations in the commercial real estate, finance and cannabis sectors. She currently leads the firm’s work for BentallGreenOak, Green Meadows Farm, Karis Cold, Steelcase and Unispace.
Nicole is passionate about working with brands to develop, deliver and amplify their narratives and develop trend stories that stand out in crowded markets, provoke new ways of thinking and inspire action. She has helped her clients become sought-after sources for prominent media outlets such as CNBC, NBC News, The Wall Street Journal, The New York Times, Bloomberg and US News & World Report.
She has led a variety of campaigns, including brand awareness, issues ownership, re-branding and re-positioning, and company/product launches. She offers perspective honed as an independent communications consultant and in previous roles at a New York City public relations firm and global firm Archetype (formerly Text100). She has also counseled major brands such as Xerox, BlackBerry, KeyBank and JLL during periods of significant corporate transformation and industry disruption to recapture relevance and/or to redefine their position.
Nicole graduated magna cum laude and earned a Bachelor of Science with honors from Syracuse University’s S.I. Newhouse School of Public Communications. She loves doing anything by the water, including boating, kayaking and reading, but is also guilty of binging the latest Netflix series.