Nicole has been a member of Akrete’s leadership for seven years as both a vice president and managing consultant. Most recently, she has led the firm’s work for clients such as BGO, ISS, First American Exchange, Unispace, Byline Bank and Kingbird Investment Management. Before joining Akrete, she served in client leadership roles and supported the management of the Boston office of global public relations firm Text100 (now Archetype); led national public relations at healthcare IT startup Imprivata; and served in various client service roles at BlissPR in New York City (now The Bliss Group).

As a strategic public relations, digital marketing, and communications expert, Nicole has spent close to 20 years working with brands to develop, deliver and amplify their narratives. She specializes in business-to-business public relations and marketing communications, including media relations, crisis communications, social media advisory, analyst relations and strategic content creation. She has extensive experience working with both private and publicly-traded companies in commercial real estate, enterprise technology, professional services, cannabis and financial services including wealth management, investment and community banking, and equity research. She has worked with companies ranging from start-ups to the Fortune 500.

She has led a variety of multidisciplinary campaigns including brand awareness, issues ownership, rebranding and repositioning, company and product launches, and research report promotion. Nicole has helped both legacy brands and emerging leaders redefine their market position and stand out in a crowded market during periods of significant corporate transformation and industry disruption.

The Massachusetts native graduated magna cum laude and earned a Bachelor of Science from Syracuse University’s S.I. Newhouse School of Public Communications. Nicole enjoys lake life in suburban Boston with her husband, three young children and dog. She loves doing anything by the water, including boating, kayaking, paddle boarding, water skiing and reading, but is also guilty of binging the latest Netflix series.