A 20-year veteran of marketing, PR and journalism, Michelle has built brands from the ground up across professional services, financial services and the commercial real estate industry, including holding C-suite positions at a mid-sized East Coast PR agency. At Akrete, she oversees PR and content development programs for clients such as JLL, Project Management Advisors Inc. and The Wolcott Group, among others.
Since beginning her journalism career before she left high school, Michelle has been passionate about using communications to connect people to new ideas and opportunities. She has worked with countless executives and subject matter experts to define thought leadership platforms, provide counsel and offer insights to help shape messages for digital channel promotion. Her writing has helped support essential communications tactics, from blogs and internal communications to keynote speeches and book manuscripts, and has garnered recognition from PR Daily, AVA Digital and others.
Michelle studied journalism and mass communications at the University of South Carolina and is completing a research-focused degree in behavioral science at National Louis University in Chicago.