Cannabis, articulated. Business growth, amplified.
We earned our broad cannabis marketing, public relations, social media and investor communications experience in Massachusetts, and are applying that knowledge in the Midwest with capabilities throughout North America.
Our capabilities include public relations, thought leadership development, media relations, marketing and social media.
We earned our stripes representing a Massachusetts-based vertically integrated cannabis company during 2018-2019, and have now expanded our practice to include clients such as Green Meadows Farm (a second Massachusetts vertically integrated cannabis company, new client in 2020); Gromentum (Illinois social equity cannabis business accelerator); Cannabis Facility Construction (national); Verdara Technologies (Illinois) and MGO CPAs (national firm, we work with the Midwest practice). In the spirit of “all hands on deck” that this industry requires, we have provided a broad spectrum of services including:
- Public relations including political PR
- Investor communications
- Corporate communications consulting (PPT decks, communication strategy)
- Graphic design
- Direct marketing including email and text channels
- Social media strategy, content, community management and new channel launches
- Content development and award submissions
- Event planning and dispensary launches
- Advertising and sponsorship management, creative development and execution
- Collateral development in compliance with regulations
- Integrated marketing and communications
- Email newsletters for medical and adult use
In our cannabis public relations practice, we look carefully at media strategy to engage reporters and media outlets that align with our clients’ business goals, whether that is hyper-local, regional, national and cannabis industry publications. We also share a goal with our clients to positively impact political environments, communications channels, sales numbers and overall brand image.
Our team works regularly with general business media like the Wall Street Journal, CNBC, The Boston Globe and other similar media outlets, and can work with you if you have national media goals.
Our team members have made the pivot from other B2B and B2C arenas, and hit the ground running in cannabis. We embrace a creative and collaborative approach to helping both cannabis companies and their ancillary service providers to take advantage of this unique moment in time, to be a part of a young and burgeoning industry.
As part of our commitment to this industry, we publish the weekly Akrete Canna newsletter, a collection of weekly news updates and links that help our friends and family keep up with the rapidly expanding the cannabis industry. We invite you to sign up below.
Case studies and references are available upon request. Where do you stand in your cannabis journey?
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The AkreteCanna Newsletter provides a collection of weekly updates specific to the rapidly-expanding the cannabis industry. If you’re not already on the list, subscribe using the form below: