Writing Thought Leadership for a Top 20 Commercial & Investment Bank
Akrete professionals’ collaboration, including pre-Akrete work, with Cleveland-based KeyBank is nearly two decades strong. Since 2011, Team Akrete has developed content—including white papers, reports, articles, direct email copywriting, digital advertising and web copy—for divisions including KeyBank Real Estate Capital, KeyBanc Capital Markets, Key Private Bank, Key Enterprise Payments and other groups.
A trusted partner of Key’s content marketing team, Akrete has been instrumental in positioning KeyBank as a financial thought leader in multiple industries. We have researched and developed white papers and articles to educate Key clients and prospects on complex topics such as: affordable housing, cybersecurity and fraud mitigation, multifamily financing, healthcare real estate, financial technology, mergers and acquisitions, AR/AP automation, utilities and energy investment, and tax and economic policy.
Our longstanding relationship with KeyBank and KeyBanc Capital Markets is based on their trust in our knowledge of banking, real estate and related arenas, including our ability to distill complex topics into highly readable and actionable content. In addition to producing 75-plus white papers and articles, Akrete has developed copy for their website and other branded materials. In 2020 Akrete also took over writing the Key Middle Market Sentiment Report, a quarterly survey of middle-market business owners’ economic outlook.