Content Marketing for Fortune 500 Real Estate Services Company

One of the largest commercial real estate services companies, JLL (NYSE: JLL, Fortune 500) is consistently recognized as one of the world’s most admired and ethical companies. Akrete began working with JLL in 2011; more than a decade later, professionals across the organization continue to turn to us as their trusted content development partner.

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As one of JLL’s leading content development partners, we support a range of content marketing programs, product launches, account-based marketing initiatives and internal communications. With Akrete’s deep knowledge of the commercial real estate industry, JLL business leaders and marketing partners know they can rely on us to develop thoughtful content on niche topics as wide ranging as workplace strategy, facilities management, construction project management, sustainability and many others. We ghostwrite and edit content ranging from punchy social copy to complex research (even a full-length book), and everything in between, such as:

  • Thought leadership pieces, including white papers, e-books, bylined articles and blog posts
  • Research reports
  • Sales enablement materials
  • Brand narratives and messaging
  • Internal announcements and reports
  • Email copy
  • Paid and owned social media posts
  • Client stories/case studies
  • Presentations
  • Video scripts, infographic copy and other creative materials
  • Digital live stream events


By partnering with Akrete for content development, JLL’s marketing, communications and content teams are able to stay focused on delivering impactful business results. Our agile team is always ready to pivot to evolving business and marketing strategies, and bring creative marketing and communications ideas to address new market opportunities. Our efforts enable JLL to boost visibility with clients, improve content engagement, enhance brand equity and drive demand generation.

Example projects include: