Building buzz to support leasing efforts for a repositioned suburban office building
In 2018, building on an existing client relationship with Wright Heerema Architects (WHA), Akrete secured a joint interview with Crain’s Chicago Business for WHA Principal Roger Heerema and his frequent partner and collaborator, Franklin Partners’ Ray Warner. Franklin Partners had recently purchased the former OfficeMax headquarters in Naperville, Illinois and planned to reposition the building in partnership with WHA. The Franklin Partners team, impressed by the feature coverage we secured for their acquisition of the building, asked Akrete to provide media relations services to promote their repositioning of the former corporate headquarters property into The Shuman: a multi-tenant, destination office building in the Chicago suburbs.
Akrete led media strategy and outreach around two milestones: the initial announcement that Franklin Partners acquired and would be repositioning the building, and the eventual completion and opening of The Shuman. Our ultimate goal was to establish Franklin Partners as a leading Chicagoland developer that understands the workplace needs of all generations. To increase visibility and awareness of The Shuman in the Chicago real estate market, we wrote press releases for both announcements, which we distributed via PRNewswire and direct media outreach. In addition to the media relations activities, we provided input and guidance on the building brand narrative, website copy and promotional materials.
Our efforts resulted in marquee media placements for the client, raising visibility for the company and The Shuman. Initial outreach on the repositioning announcement garnered placements in the Chicago Tribune, Crain’s Chicago Business, Naperville Patch, The Real Deal Chicago, Commercial Property Executive, REJournals, GlobeSt., Connect Media, Heartland Real Estate Business and The Daily Herald. Leading up to the building opening, Akrete secured media placements in The Daily Herald, REJournals, Heartland Real Estate Business and Bisnow. The media buzz for The Shuman helped generate awareness among the Chicago real estate community, supporting leasing efforts.