BentallGreenOak has been a leader in environmental, social and governance (ESG) within the commercial real estate and institutional investment communities for years, yet its milestones and progress seemed to fly under the radar. When BGO decided it was time to be bolder in how they told their ESG story, Akrete led a PR program positioning BGO as a market visionary for how socially responsible institutional real estate investment management can fight climate change, increase diversity, equity and inclusion in the commercial real estate (CRE) and investment management industries and meaningfully impact the communities where they operate.
We deliver integrated PR and corporate communications services in support of the Toronto-based Corporate Communications team and U.S.-based executives. Our work includes media relations, media strategy and counsel, thought leadership platform development, ghostwriting/content creation; award identification and submittals; and executive platform communications support (CEO has been vocal on social justice and DEI issues). Periodically we take on writing reports for other parts of the company such as its annual ESG report. We work with this client in a global, multi-agency environment.
We leverage the passion and authenticity of BGO’s charismatic CEO, along with its deep bench of diverse leaders and milestone proof points, to bring its ESG story alive for commercial real estate institutional investment and national business media. The firm’s media coverage has become both frequent and on-message as our partnership has evolved with their highly strategic in-house corporate communications team. Here are a few examples of strategic media coverage we’ve helped to secure and shape:
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