Strategy

Akrete worked with Alliant’s communications team to develop a PR program focused on demonstrating Alliant’s industry expertise and building visibility for the team’s successful transactions. We work with our media contacts to place bylined articles in prominent industry publications, as well as secure interviews for the commercial lending and loan trading desk teams with target journalists. To demonstrate Alliant’s success in the market, we write and pitch press releases highlighting commercial loan closings and loan trading transactions. We also secure speaking opportunities at industry events and prepare industry award submissions.

Since our partnership began, the program mandate has expanded to include developing more direct content for core audiences. In 2021, we launched a “Behind the Deal” video series, where we produce videos in partnership with commercial mortgage brokers to highlight successful loan closings. Additionally, our team helps amplify all media placements with LinkedIn posts and targeted email newsletters.