A recent graduate of Northwestern University’s Medill School of Journalism, Sophie has honed her reporting, writing and social media skills in both the university setting and in her work experiences at Cincinnati Magazine, Bright Pink and Akrete. She has been instrumental in multiple client projects at Akrete, including the production of a five-hour livestream and the development of fully-realized social media plans. Sophie’s media savvy, fresh perspective and passion for communication ensure that Akrete delivers the best possible work to their clients. She has worked with clients in multiple industries, including technology, commercial real estate, finance and non-profit.
Q&A with Sophie Bartolotta
What is your favorite part of working in PR?
I love the variety in the work. I feel like I wear so many hats across several clients, and it never gets boring. More concretely, I love writing and planning, which are cornerstones of PR.
If you could drink with anyone from history who would it be?
Carrie Fisher (even though she might not have a drink!) because she lived unapologetically and vulnerably. I respect her and would love to hang out with her (and her dog Gary).
What do you when you are facing a creative block?
I try to do another task that’s stimulating but distracting, like knitting or completing a crossword. Stepping away from the work-related task at hand and doing something else to keep my mind busy provides me enough of a break to come back fresh, but still keeps my brain in the game.
One piece of advice you would offer to someone trying to enter the PR industry?
This is advice I received from all of my journalism professors, and I think it applies to PR as well: Constantly read the news, especially in the industries in which you’re working. If you aren’t aware of what else is going on in your world, you won’t be able to help your clients meaningfully comment or write about trends in a fresh way. Always be in tune with the news.
How long have you been working in PR?
A little more than a year—I interned with Akrete for 9 months, and have been a full time staff member since July 2017.
How would you describe working for a large PR Firm compared to one like Akrete?
This is my first PR position, so I do not know.
What is a song to describe your work ethic?
“Under Pressure” by Queen and David Bowie—not that I’m under a lot of pressure, but I work best when there’s external motivation like a clear deadline. It helps me focus and churn out the work that needs to be completed.
What do you like to do in your spare time? Hobbies? etc…
I love to cook, bake and watch TV. A time when those interests intersect is when I try to bake treats featured on The Great British Baking Show.
What is your favorite book?
As cliché as it is, The Great Gatsby is my favorite book. The 1920s is one of my favorite decades in American history, and I love how hauntingly sad it ends. The first time I read it aligned with my own disillusionment of the American Dream and my understanding of socioeconomic class in the U.S., and that’s always stuck with me.
What are three interesting facts about you?
Quote you live by and why?
It’s a Hillary Clinton quote from her concession speech: “Never doubt that you are valuable and powerful and deserving of every chance and opportunity in the world to pursue and achieve your dreams.” I have it on a poster in my apartment, to remind me to overcome my self-doubt and believe that I’m deserving of the opportunities I’ve had and the ones I hope to receive as I continue to chase my dreams.