Senior Account Executive
Q&A with Raven Carpenter
A proven PR leader, Raven joined Akrete in June 2019 from Edelman Public Relations, bringing more than five years’ experience in business-to-business public relations. A graduate of the Indiana University Journalism School, Raven has worked with a diverse set of clients including Mars, Inc.; Syngenta; Mazda and Aflac. She excels at helping Akrete clients such as FUEL and other PropTech companies rise to the challenge of achieving regional, national and global media goals.
What is your favorite part of working in PR?
I love that no two days are the same. I enjoy being challenged on a daily basis and solving problems. I often think of PR like a game of chess where you always have to think several moves ahead.
If you could drink with anyone from history who would it be?
I would grab a drink with Maya Angelou or Dr. Martin Luther King. I would love to know what their lives were like and how their experiences shaped their views. They both had a profound impact on our society without much guidance and I’d love to see how they did it.
What do you when you are facing a creative block?
I have a Queens playlist on Apple music. The list is comprised of artists from Beyoncé to Lizzo to Taylor Swift. Essentially, it’s music that makes me feel empowered and inspired. I am also a strong advocate for getting outside daily. I try to take a 10- to 15-minute walk during lunch when my workload allows so that I can get fresh air and reinvigorate my thought process.
One piece of advice you would offer to someone trying to enter
the PR industry?
Take advantage of every experience. I learned a great deal about building client relationships from working in retail and the food industry through customer service. Each and every new experience has a lesson worth learning, even if it doesn’t seem like it initially.
How long have you been working in PR?
I’ve been working in PR for 5 years now. I graduated in 2014 and interned at two agencies before landing my first full-time role. Since then, every new role I’ve had has served as a learning opportunity for me.
How would you describe working for a large PR Firm compared to
one like Akrete?
I have experience with both, and honestly, I think both types of agencies have their own opportunities. Personally, I enjoy working with a smaller agency like Akrete because I have the opportunity to build close relationships with all of my coworkers and I have the ability to learn directly from an entrepreneur like Margy.
What is a song to describe your work ethic?
“Formation” by Beyoncé. The song speaks to me in a way many songs don’t and inspires me to keep pushing for my whole self every day.
What do you like to do in your spare time? Hobbies? etc…
I love watching Netflix or Hulu in my spare time – like many millennials, of course. I also love reading. Currently, I’m rereading The Secret Life of Bees. Another hobby of mine is searching for the best brunch food and mac and cheese in Chicago.
What is your favorite book?
There are too many to choose from! I think I’d have to say that my favorite novel (right now) is The Hate U Give by Angie Thomas. It talks about race relations in today’s society from the perspective of a teenager, and it is a really thought-provoking book.
What are three interesting facts about you?
Quote you live by and why?
“You can’t pour from an empty cup.” Over the past few years, this has been a crucial self-reminder for me to take a moment and make sure to take care of myself before spreading my time and energy too thin. You can’t help others if your own needs aren’t met (which is why I take time to recoup each week to make me better at serving our clients!).