Patricia has worked in the public relations and content creation business for more than 22 years and specializes in creating cost-effective campaigns that reach industry verticals, feature bylined articles and other specialized content. Patricia has deep experience working with companies serving and creating the built environment, and is a contributing writer for Multiplicity magazine. She is a principal with KTPR, a public relations firm focused on the built environment, and works with both Akrete and KTPR clients. Patricia may be a public relations pro now but still remembers growing up on a farm with her pet calf Cocoa. To learn more about Patricia check out her Q&A.
Q&A with Patricia Agos
What are three interesting facts about you?
I grew up on a farm and had a pet calf named Cocoa. I had perfect attendance from kindergarten through my senior year of high school. Apparently I couldn’t find anything better to do. I was the president of my college’s Irish Club. (I’m not actually Irish, I just look it.)
What do you do with your spare time? Hobbies?
Well, I am an actor on the side. I have twin boys that are four and a half, so that’s kind of my hobby. I was doing lots of theater and on-camera work before they were born. Now, I do mostly voice over work. I’m currently the voice of a video game character, some animation and have a national campaign running. So it’s a fun creative outlet.
What is your favorite part of working in public relations?
Every day is different. There’s always variety in what you’re doing, and very exciting things happen. I also like working with the media, and I like getting my clients visibility and seeing the clients’ excitement at having their business covered in the major media, and having their phones ring off the hook after something runs.
How long have you been working in public relations?
I went to Illinois State University and majored in public relations. I’ve been working in public relations and commercial real estate for 17 years in Chicago. I started in 1997, so before major use of the internet. A lot has changed since then!
How would you describe working for a large public relations firm compared to one like Akrete?
I don’t know. I’ve only worked in a boutique public relations firm. When I started out, I thought I wanted to work for a big agency, but found a love for the boutique firm. I think one of the things that I really enjoy (about smaller firms) is being able to do a little bit of everything. I like the personal touch.
What is one piece of advice you would offer to someone trying to enter the public relations industry?
Be tech savvy. Know what’s going on with social media, even if you’re not using it. Also, I’d say to have a very open mind, be adaptable to different personalities, and most importantly, listen to the clients.
What do you do when you are facing a creative block?
Leave it. I usually stop and go away for a while and come back to it. I might read or watch something unrelated to see if it sparks an idea.
If you could drink with anyone from history who would it be?
Probably Einstein. I’d love to hear what he had to say in 15 minutes because it would probably be insane. Insane, but brilliant.