Melanie Pikosky has more than a decade of strategic communications and public relations experience, having worked at global agencies and in-house teams across the Midwest. She’s counseled companies and executed media relations plans for clients such as ALDI, BASF U.S Crop Protection, Blue Bird Corporation, Blue Diamond Almonds Global Ingredients Division, ROUSH Performance Products and more.
Melanie has a thorough understanding of how the media works and utilizes this talent to identify appropriate news angles, publications and reporters, which result in garnering press interviews and national print and broadcast media placements for clients. Before Melanie started adulting, she lived in Ibiza, Spain.
What is your favorite part of working in PR?
I like being on top of cutting edge communication platforms. The way people receive information is constantly evolving; it’s interesting to learn about where/how people are getting their information and strategizing about which mediums will be most effective in communicating with our audiences.
If you could drink with anyone from history who would it be?
What do you do when you are facing a creative block?
If it’s happening at work, it’s good to leave and take a walk around the block for some air.
One piece of advice you would offer to someone trying to enter the PR industry?
Never be afraid to ask your manager to help you prioritize your to-do list.
How long have you been working in PR?
How would you describe working for a large PR Firm compared to one like Akrete?
Smaller agencies are more like families, whereas at large agencies it’s very easy to become just a number.
What is a song to describe your work ethic?
Express Yourself – Madonna
What do you like to do in your spare time? Hobbies? etc…
I enjoy generally being active; when I’m not chasing my toddler around, you can find me at the gym or on my bicycle.
What is your favorite book?
Natchez Burning – Penn Cage
What are three interesting facts about you?
Quote you live by and why?
“You cannot always control what goes on outside. But you can always control what goes on inside.” I’ve learned that you can’t try to change others – so the best way to find inner happiness is changing your own perspective.