Associate Account Executive
Q&A with Joshua Krawitz
A graduate of the University of Illinois’s College of Media, Josh has honed his writing, media relations and social media skills in both the university setting and through work experiences in Chicago and abroad.Josh has participated in multiple client projects since joining Akrete, including writing and designing newsletter copy and conducting media research. Josh has worked with clients in commercial real estate, insurance, the food and beverage industry and property investment.
What is your favorite part of working in PR?
My favorite part of working in PR is the opportunity to really understand the clients that you get to work with. When you’re representing them publicly, you really have to know the ins and outs of their business as well as your own. Being in touch with these industries and different clients has expanded my own knowledge of different industries that I would not have known without working so in-depth with them.
If you could drink with anyone from history who would it be?
I would want to get a drink with Kobe Bryant, a.k.a. the “Black Mamba.” I’m really interested in his “Mamba Mentality,” which is his idea that in order to be successful and achieve greatness, you have to have a predator’s mentality; you are the hunter not the hunted. This mentality has led him to been able to surround himself with intelligent people, explore different ventures on his own, and resist any fear of restrictions from the environment that surrounds him. He refuses to be boxed in and he is always hungry for something, even if it doesn’t materialize right away. With his “Mamba Mentality,” he knows he has to put the work in and go after what he wants.
What do you when you are facing a creative block?
I like to get some fresh air or look at something that inspires me. Sometimes, I take a quick scroll through Instagram to see if there are any accounts that I follow or posts that might motivate me or help me come up with ideas. I like watching YouTube content or looking at photography because it helps my creative thoughts flow to see how others visually look at the world – it helps me to interpret things differently.
One piece of advice you would offer to someone trying to enter the PR industry?
Stay open-minded, be constantly willing to learn and be ready to quickly adapt. Don’t be afraid to dive into the client’s industry and learn about their business.
How long have you been working in PR?
This is my first year at Akrete; I also was a summer intern at a PR firm in Israel.
How would you describe working for a large PR Firm compared to one like Akrete?
The power of a small firm like Akrete motivates me to work harder because at a big company you can feel like a small gear in a big machine. While working at Akrete, I know that the work I do on a daily basis will not only directly affect our clients but it will heavily impact me and my coworkers. Accountability is key when working at a firm like Akrete.
What is a song to describe your work ethic?
“Element” by Kendrick Lamar. “Element” can be a pretty intense song; it addresses being true to yourself and being in your own element. I am motivated by my own work ethic and by staying true to who I am, which allows me to bring a new perspective on a consistent basis. When you over-adapt or when you give up your own thoughts, you may lose your individualism, which might make you less effective at seeing the big picture. When you are honest with yourself and lock into your ‘element,’ you can really prove yourself, make those business pitches and get yourself into fun new projects.
What do you like to do in your spare time? Hobbies? etc…
I am a huge photographer. I am trying to do it as much as I can and I plan to do it for the rest of my life. Basketball and frisbee are my favorite sports to play outside, and I like to play video games because I believe the ability to enter into a different world is good for creative energy and imagination.
What is your favorite book?
Ender’s Game by Orson Scott Card. I honestly didn’t understand the book until I was halfway through, once I understood time and space is constantly shifting and affecting the characters. It was very interesting to realize, and I like sci-fi because I think it’s interesting to see how people perceive what space can be.
What are three interesting facts about you?
Quote you live by and why?
A quote I live by is, “You are who you choose to be,” from the movie The Iron Giant. In the movie, the main character is this little kid who has his friend, the Iron Giant, and he is able to learn about himself by learning to understand the giant’s perspective. With empathy and sympathy you can contribute to making the world a better place, and when you are able to show empathy you’re able to work with others better by understanding their perspectives, while at the same time learning about yourself and knowing who you are as a person. I think this quote nails that philosophy on the head.