With more than 17 years in public relations and marketing experience, Donna was the financial services practice leader for a NYC communications firm prior to joining Akrete. Throughout her career she has helped clients develop internal and external communications strategies, strengthen crisis communications plans and build brand awareness. A core strength is also media training. She helps clients prepare for interviews with both print and broadcast; helping them craft core messages that resonate with various audiences. When Donna isn’t working at Akrete she is partying with Prince! To find out more about Donna check out her Q&A.
Q&A with Donna McSorley
How long have you been working in public relations?
I’ve been working in the industry for 17 years now. Before Akrete, I worked for a mid-size firm for 14 years where I was the head of our financial services practice. Prior to that, I worked at both small and international firms. In February of 2014, I decided to consult full-time.
What do you like to do in your spare time? Hobbies? Etc…
Hobbies include anything that puts a smile on the faces of my two kids. Other interests include running, reading and daydreaming about my next vacation.
How would you describe working for a large public relations firm compared to one like Akrete?
It’s incredibly refreshing how, at Akrete, Margy treats everyone like a trusted professional, and she gives the freedom and flexibility to do the type of work that best matches your skill set. Akrete is extremely results driven in a way, which keeps everyone on task and focused on unified goals. Thanks to Akrete, for the first time in my career I have achieved work-life balance.
What is a song to describe your work ethic?
I can’t point to a specific song, but I am sure Bruce has surely written it.
If you could drink with anyone from history who would it be?
I bet Steve Martin would be great conversator over a drink.
What is your favorite part of working in public relations?
Finding the story is what makes it truly special to me.
What do you do when you are facing a creative block?
I either go for a run or take the dog for a walk. These things give me a chance to clear my head and come back to it fresh.
One piece of advice you would offer to someone trying to enter the public relations industry?
Always keep an open mind and welcome new challenges. In doing so, you’ll find you can always learn something new, and you’ll find new avenues for professional growth.
What is your favorite book?
Hands down my favorite book is The Fountainhead by Ayn Rand.