With 15 years of business and consumer copywriting under her belt, Daisy specializes in delivering tight, engaging copy for targeted audiences, including ghostwriting more than 25 articles for JLL since 2012. Published in diverse media channels like NBC’s The Feast, Disney’s Ideal Bite, For Her Information, Mindful Metropolis and other outlets under her own name, she also serves as an editor for EcoMyths Alliance and has written SEO-optimized copy for clients such as Boston-based Wealth Management Group and KeyBank. Daisy has traveled all over the globe and loves gardening with her three-year-old son. To learn more about Daisy check out her Q&A.
Q&A with Daisy Simmons
Quote you live by and why?
Martin Luther King: “Darkness cannot drive out darkness, only light can do that. Hate cannot drive out hate, only love can do that.”
What is your favorite book?
Impossible! I can’t choose one book, but I absolutely love Mary Oliver poetry because you can come back to it again and again.
One piece of advice you would offer to someone trying to enter the public relations industry?
Embrace your curiosity! Be open to the fact that there may be intriguing stories in places that you may not have guessed. Asking questions that will inspire thoughtful answers will set you apart from others. Always be curious about the connections you can build with different kinds of people.
What is an interesting fact about you?
I love to travel and have been to more countries than I can count. I have family all around the globe, including in Sweden and France. My grandmother is half Cherokee, so I grew up with an appreciation for the beauty in difference.
How long have you been working in public relations?
I drafted my very first professional press release 15 years ago. I’ve been in the communications world since then, and started working with Akrete two years ago.
How would you describe working for a large public relations firm compared to a smaller one like Akrete?
I love the smaller boutique firm approach. With bigger companies, you often get the silo effect, where you may know your team, but not everyone in the company. With the rise of the mobility in the workplace, it’s great to be able to use technology to stay connected to one another.
What is a song to describe your work ethic?
“On the Radio” by Regina Spektor. The feeling I get from the song is that you have to try to make sense of things and you do this by listening, thinking critically, and being open to what is around you.
If you could drink with anyone from history who would it be?
John Lennon would be a top candidate for me because he was such an amazing storyteller, and I love how he used this skill to both entertain and inspire people.
What is your favorite part of working in public relations?
I enjoy the intrigue of never knowing what each day is going to bring, and the challenge of turning complex, varied concepts into real stories in very little time.
What do you when you are facing a creative block?
When I’m feeling blocked I have to step away from my desk, get a glass of water and stretch my legs. Often, there are so many things on your plate that you have to jump from one thing to another anyway, so getting the creative juices flowing by doing something else for a moment can help get inspiration back on track.
What do you like to do in your spare time? Hobbies?
Hiking! I also love working, or more often, just playing in the garden with my three-year-old son, Jude.