Craig Bloomfield brings more than 25 years of experience in integrated marketing, communications and writing for business media to the table. Specializing in commercial real estate, energy and sustainability, Craig also writes on law, accounting, financial services and technology/telecommunications. A long-time Commercial Property News senior editor focusing on commercial real estate finance, Craig is also a veteran of Citigate Dewe Rogerson, Financial Relations Board, Weber Shandwick and of course, JLL. When Craig isn’t consulting with us he is jamming with his classic rock band. To get to know Craig a little better check out his Q&A.
Q&A with Craig Bloomfield
What do you like to do in your spare time?
I play keyboards and sing in a classic rock band with my friends. I also read a lot of historical fiction and like to solve cryptic crossword puzzles.
What are three interesting facts about you?
I’ve memorized all the U.S. presidents in chronological order, I was night manager of a fast-food restaurant before my 18th birthday, and I can touch the tip of my nose with my tongue.
How long have you been working in public relations?
I have been in the communications industry for about 30 years—the first 15 as a magazine writer, and the next 15 in PR and marketing. Now I’ve kind of combined the two, as a writer for companies and associations.
How would you describe working for a large PR Firm compared to one like Akrete?
Akrete’s business model works really well for me, and for its clients, because it taps the particular talents of a lot of experienced professionals. For me, it means I can focus on content generation and communication strategy, which I like and I’m good at. Clients benefit because they get highly engaged, experienced people for each task, without paying big-agency prices.
What is a song to describe your work ethic?
“Taking Care of Business” by Bachman-Turner Overdrive is about “working overtime” doing something you enjoy for a living.
If you could drink with anyone from history who would it be?
I want to talk to everyone from history, but if I had to pick one person I’d go with Thomas Jefferson. I’d have a lot to ask him, and I think he would be interested in the world of today.
What is your favorite part of working in public relations?
My favorite part of writing is that I’m always learning new things. Often, clients have a new idea, and they don’t realize it’s anything interesting. I like helping them discover their capacity for thought leadership.
What do you do when you are facing a creative block?
I find the best thing to do when facing a creative block is to walk away and come back or turn to a different project. Often when I come back, I’ll see right away what was hanging me up.
One piece of advice you would offer to someone trying to enter the PR industry?
I would offer two pieces of advice. The first is to take every opportunity to make connections with people in the business. People don’t hire a resume – they want to know you have the personality and drive to help them succeed. The second piece of advice is to use any advantage you have in understanding new media and how to market to Millennials. These are insights and skills that may not come naturally to more experienced communications pros, so it’s a natural advantage you can use.
What is your favorite book?
My two favorite books are Shogun by James Clavell and Dune by Frank Herbert. Richly developed worlds with lots of characters each spinning their own plans, and endings that will take you by surprise.
Quote you live by and why?
I really try to live by the Golden Rule. But I also think often of the Serenity Prayer: “God give me the serenity to accept what I can’t change, the strength to change the things I can, and the wisdom to know the difference.” Life is a lot less stressful if we can filter out the anxieties that we can’t do anything about.