Digital and traditional PR and content strategies are inseparable in today’s world, making public relations and content development highly dependent on effective technology and efficient data management. Brian, a systems theorist, data protection expert and senior IT consultant, is Akrete’s senior systems strategist. He contributes his technology expertise to client projects and is the architect of the Akrete systems that enable its team, who are located throughout the country, to collaborate and innovate for our clients. Back when Brian was in college, he was not only a technology whiz but also was a juggling, fire-eating performer in a circus. To find out more about Brian check out his Q&A.
Q&A with Brian Greenberg
If you could drink with anyone from history who would it be?
It’s too hard to choose just one. Plato and Aristotle would be fascinating to not only talk to them about philosophy, but to get a glimpse into society at that time through their eyes. Also, my Great Uncle who passed away when I was little would have great stories to tell of the war, how he emigrated to the US, and other stories from his life that I would love to hear.
Before Akrete, where have you worked?
I’ve been working in tech for 25 years including working at IBM, Microsoft, Bloomberg, and Motorola just to name a few.
What do you like to do with your free time?
I love to hike. On day trips, I usually head out to Starved Rock or Matthiessen to get to the outdoors a little bit. When not hiking, I love thinking about the application of technology, but discussing philosophy and systems theory are the most interesting.
How long have you been working with Akrete?
I’ve been here since the beginning—so three years. It started as a back and forth between Margy and I as I would give her IT advice and she would give me some PR insight. Over time, it has just grown from there.
Why do you think you ended up with Akrete? And what do you think is special about Akrete?
There is something special about Akrete and how real all the stakeholder relationships are—from clients to team members and others. The team isn’t just composed of co-workers, we have known each other for years and its part of the reason we work well together. What has been valuable for me (having never worked in PR) was tearing down my misconception that PR was the same thing as marketing. I’ve been learning how wrong I was— and for Akrete, it’s such an art form.
What is a song to describe your work ethic?
“Right Now” by Van Halen