Amanda has a passion for helping others articulate their stories. Her experience spans both marketing and communications, including positions at Deloitte and Ogilvy Public Relations, where she served clients in the professional services, technology and financial services industries. At Akrete, Amanda manages content marketing and PR programs on behalf of her clients in the commercial real estate and architecture sectors. Before joining Akrete, Amanda led marketing for Deloitte’s Power & Utilities and Renewable Energy practices, developing and executing strategic marketing programs that raised the firm’s visibility and reputation in these markets.
Q&A with Amanda Hargrove
What is your favorite part of working in PR?
Every day I’m learning something new from my clients. I love interviewing people who are experts in their field—getting to see the way they think and hearing their insights, and then helping them tell their story in a way that resonates with others. A big part of my job is staying on top of what’s happening in the business world, so I’m always reading and expanding my knowledge.
If you could drink with anyone from history who would it be?
I’d love to sit down with Michelle Obama. I have so much respect for her and would love to pick her brain over a couple glasses of wine.
What do you do when you are facing a creative block?
I try to change the way I’m approaching a situation. If I’m sitting at my laptop and have no idea what to write, I grab a notebook or a stack of Post-its and start to jot down some notes. It’s helps me by physically changing the way I’m looking at the problem.
One piece of advice you would offer to someone trying to enter the PR industry?
Read as much as you can—always. Also, in PR, you work with so many people who are master communicators. Pay attention to the way they present themselves in meetings and deal with difficult situations. No matter where you go in your career, that will help you.
How long have you been working in PR?
I started working in PR in 2004 after a short stint doing marketing for a small commercial real estate company, and then a few years later I moved back into marketing. Now at Akrete, my job involves both. I like focusing on storytelling, so it’s ideal for me to be in a place where I can help my clients tell their stories through whatever channel makes the most sense for the situation—media relations, sponsored content, white papers and everything else in between.
How would you describe working for a large PR Firm compared to one like Akrete?
I’ve worked at both large and boutique agencies, as well as huge companies like Deloitte. There are advantages that come with working companies of all sizes, and I think my career has benefited from that variety. What I like about a small firm like Akrete is I can focus on the work itself without all of the organizational politics that can come with being in a large company.
What is a song to describe your work ethic?
“Go Big or Go home,” by the American Authors. I think if you’re going to do something, go all the way. In work, I don’t do things half way. https://www.youtube.com/watch?v=dUZoK20_KYQ
What do you like to do in your spare time? Hobbies? etc…
I have two young boys, so a lot of my spare time is spent hanging out with them and my husband. We love going to the lakefront, riding bikes and enjoying our neighborhood. I also love reading and baking.
What is your favorite book?
I could never name one book. In general, I love reading stories that take me to another time and place.
What are three interesting facts about you?
Quote you live by and why?
“Attitude is everything.” I really believe that so much that happens to you in life is out of your control. It’s how you react to it that makes a difference.