Craig was one of the most patient, smart and creative people I’ve had the good fortune to know. I’ll never forget the day he blew my mind by telling me he was in a Tom Petty cover band. Here was this guy who I knew mostly in business and our conversations were mostly about real estate. And then there’s the whole other, super-fun side to him. It taught me to always dig deeper and get to know the sides of people that maybe they don’t present right away—it’s worth the effort. And it’s a great lesson that has stayed with me.
Since Craig and I met in the mid-1990s, we swam in the same waters professionally, and grew to be personal friends. He was a reporter I pitched, a client I served, a collaborator and key member of my team as my business grew, ruthless editor and commiserator extraordinaire. Most of all, I’m proud to have called him a mentor and a friend.
Craig included this in a Q&A with him on our Akrete website. It explains how his moral compass was always so on-point:
“I really try to live by the Golden Rule. But I also think often of the Serenity Prayer: ‘God give me the serenity to accept what I can’t change, the strength to change the things I can, and the wisdom to know the difference.’ Life is a lot less stressful if we can filter out the anxieties that we can’t do anything about.”
RIP, Craig. You will be sorely missed.
With a heavy heart, Margy & Team Akrete