CRE Marketing: Social, mobile—and human.
Why accept traditional brick-by-brick communications strategy when you can transform the way commercial real estate (CRE) stories are told? Our team’s decades of experience in this industry has taught us to never stop innovating: we seek what’s new, what’s different and what’s on-strategy.
Our client list is filled with some of the most admired firms in the commercial real estate, PropTech, construction, architecture and related industries. We’ve worked for many years with multiple business units within JLL, Bentall Kennedy and KeyBank Real Estate Capital; at the same time, we have an affinity for family-owned businesses such as Golub & Company, Skender and Grupo Ferre Rangel.
Our Founder & CEO, Margy Sweeney, began working in real estate development marketing in 1995, and has been a commercial real estate marketing manager, journalist, new business proposal writer, ghostwriter to industry executives and media relations specialist focused on this industry. Our team also includes other leaders with significant experience in the business, based on their work both with Akrete and in prior roles.
Together, we are a team of CRE marketing mavericks, fiercely committed to amplifying your growth, revenue and impact with unforgettable content and media relations programs. We help you delight your audience and win mindshare.
We do it by rejecting traditional approaches. We leverage our experience to be a part of the most sought-after events; announce large transactions, advise on the communications aspects of corporate acquisitions and company launches; lead major new product and development roll-outs; and serve as social media strategists, teachers and content creators.
Digital and social media strategies are essential to marketing success in this industry, though they may look differently than in other arenas. With a proprietary list of commercial real estate and property technology (PropTech) social media influencers, we’ve embraced social media for this industry for more than a decade—so we know where to push our clients to adopt forward-looking social strategies, and where not to expend unnecessary resources.
We are proud to be a part of the Property Technology revolution. We’ve had the opportunity to work behind the scenes with multiple PropTech companies as part of our award-winning “JLL Live at DisruptCRE” program and have worked with many companies directly implementing integrated digital, marketing and public relations campaigns. Our understanding of the owner developer, broker and other commercial real estate leader audiences and how to reach them allows us to effectively connect property technologies with their intended audiences, in timeframes meaningful for this rapid-growing business.
We’ve been there, done that in this industry. That’s why we always ask: what’s the most creative and unexpected strategy we can roll out together right now?
“Team Akrete elevates the professionalism of the messaging on behalf of CoreNet (Global Chicago Chapter). Akrete’s strengths include responsiveness, quick turnaround and reliability. Working with Akrete means having a partner you can truly count on, knowing that the messaging will be clear, succinct, concise and really phrased the right way.”
~ Dan Ulbricht, Vice President, Skender Construction and Past President, CoreNet Global Chicago Chapter (Chicago, Illinois)
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